AI visibility, defined
Short, precise definitions of the terms used in generative engine optimization and AI search monitoring.
What is Generative Engine Optimization (GEO)?
GEO is the practice of making a brand more likely to be cited and recommended by AI engines like ChatGPT and Perplexity. Definition and how to measure it.
What is AI Visibility?
AI visibility is how often and how favorably AI platforms mention or cite a brand in their answers. Definition, metrics, and how to track it.
What is Share of Voice in AI Search?
Share of voice in AI search is the percentage of AI answers in a prompt set that feature your brand versus competitors. Definition and formula.
What is Citation Rate?
Citation rate is the share of monitored AI answers that link your domain as a source. Definition, formula, and how it differs from brand mentions.
What are Google AI Overviews?
AI Overviews are Google’s AI-generated answers at the top of search results. What they are, how they cite sources, and why they change SEO.
What is Prompt Monitoring?
Prompt monitoring is repeatedly asking AI platforms the questions your buyers ask, and tracking how answers, citations, and sentiment change.