The AI visibility blog
How AI search engines choose what to cite, and what brands can do about it.
What is GEO? A Practical Guide to Generative Engine Optimization
Generative engine optimization explained: how AI engines choose what to cite, how GEO differs from SEO, and a practical framework for starting.
How AI Search Engines Choose What to Cite
What makes ChatGPT, Perplexity, and Google AI Overviews cite one page over another — retrieval, source quality signals, and content structure.
GEO vs SEO: What Changes and What Carries Over
SEO fundamentals still matter for AI search, but the ranking surface changed. Where GEO and SEO overlap, where they diverge, and how to budget effort.
How to Get Cited by ChatGPT
A practical checklist for earning ChatGPT citations: crawlable pages, citable atomic facts, entity consistency, and measuring whether it works.
AI Visibility Metrics That Actually Matter
Citation rate, brand mention rate, share of voice, sentiment, and position: what each AI visibility metric means and which ones to act on.